The death of metrics

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Backlinks are clickable links that essentially hold the World Wide Web together in one piece.

Combine responsive design and web portals for Supercharged SEO

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. A little keyword research can go a long way in helping you understand what your audience wants.

All you wanted to know about conversion rates but were afraid to ask

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. To truly exist, a site needs steady traffic and a track record of providing good information. Why do you need a Freelance SEO Consultant Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats.

Reasons why marketers love analysis

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them." Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences.

This year will be the year of user generated content

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.

Personalization counts: how does local search fit into this?

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Chances are, your research begins online, whether you’re looking for answers or products. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well.